Frequently Asked
Questions

Nob Bhutan Pvt. Ltd. (NBPL) is a company established to modernize Bhutan's potato and chili value chain by providing farmers with fair markets, inputs, storage, and value-added processing facilities.

The company is located in Nobding, Wangdue Phodrang, a major potato-growing hub that serves farmers from Phobjikha, Gangtey, Dangchu, Trongsa, and Bumthang.

The Nobding facility includes an ambient storage room for 1000 MT of potatoes, three cold storage rooms with a capacity of 800 MT, grading and quality check machines, a warm-up storage room, packaging and delivery areas, loading ramps, office rooms, and parking areas.

The company operates under three integrated verticals: aggregation and cold storage of potatoes, value-added processing such as potato chips and frozen French fries, and integrated farming operations.

The company procures produce from farmers at fair and transparent market prices, provides storage facilities, ensures timely payments, and helps farmers access reliable markets.

The company plans to produce potato chips under the brand 'Happy Chips', frozen French fries, and dried chili products sourced from local farmers.

The company operates a mechanized commercial farm on 50 acres of leased land in Phobjikha, primarily focused on potato cultivation to support its storage and processing operations.

Future initiatives include potato starch production, potato-based alcoholic beverages, organic fertilizer production, high-value crop cultivation such as blueberries and asparagus, and agri-tourism.

The company aims to become a regional agrifood hub by providing aggregation, storage, and processing infrastructure while promoting value addition and sustainable agricultural development.

Revenue is expected to come from off-season potato sales, export margin arbitrage, storage services, and value-added processed products.